ZELLA

Web3 Community Leader | Event Manager | Host Event

2022+ Freelance Web3 host and event manager
12+ Project supported
APAC Regional onboarding and localized growth
Live AMAs, podcasts, spaces, games, karaoke

About

Dynamic Web3 Community Leader, Event Manager, and Ecosystem Host with a foundational background in Electrical Engineering. Proven track record of driving user engagement, managing community infrastructure, and hosting high-profile virtual events (AMAs, podcasts, interactive activations) for leading networks including Monad, Switchboard, Seismic, Defi App, and Story Protocol. Expert at community growth.

Selected Web3 Experience

Seismic

Regional Leader

2025 - Present
  • Lead local growth strategies to scale Seismic's footprint across Indonesia and wider regional communities.
  • Translate technical concepts into easy localized content for everyday users and local builders.
  • Organize digital events and community initiatives that drive organic brand loyalty.

DFAM Alpha

Resident Host

2025 - Present
  • Serve as the trusted voice for ecosystem audio events, driving active-user metrics and community retention.
  • Host high-profile AMAs featuring trending NFT collections, alpha groups, and on-chain projects.
  • Facilitate discussions between project founders and alpha community members.

Switchboard

Gatekeeper

2024 - 2025
  • Managed community security and onboarding setups to keep the ecosystem safe, active, and bot-free.
  • Explained oracle feeds and technical updates for community members.
  • Hosted regular ecosystem events and spaces to keep engagement high and consistent.

DeFi App

Event Manager

2024
  • Designed targeted community events and interactive activations to drive user adoption.
  • Coordinated cross-promotional initiatives aligned with product milestones and growth goals.

Pipeline / Monad

Ecosystem Intern

2024
  • Contributed as an active Nad, supporting developer pipeline workflows and community initiatives.
  • Helped champion early-stage Monad projects through visibility and operational support.

Freelance Web3 Host & Event Manager

Ecosystem Broadcaster

Early 2022 - Present
  • Trusted by Monad, Switchboard, Seismic, Ritual, Story Protocol, Initia, Succinct Labs, Humanity Protocol, and more.
  • Created technical AMAs, ecosystem podcasts, games, quizzes, karaoke nights, and meditation sessions.
  • Helped projects maintain strong retention and active-user metrics across Discord and X Spaces.

Solana DAOs & Alpha Groups

Volunteer Community Manager & Moderator

2022 - 2024
  • Moderated active Discord servers and helped alpha groups during the 2022 NFT cycle.
  • Managed chat dynamics, curated ecosystem insights, and secured communities during mints and launches.